Opening Lines
Multifamily Owner
"Holding long-term, refinancing, or open to value in the next 12–24 months?"
Boutique Hotel
"Hold mode, refi mode, or open to a discreet valuation this year?"
Differentiator
"Institutional-style prep before exposure: rent roll review, expense scan, buyer mapping, clean narrative. Even if you don't sell — you leave with a valuation snapshot."
Objection Handlers
Not selling
If pricing hit your number, would you want to know?
Have a broker
Respect that — just providing a second data point.
No time
What's a better 3-minute window this week?
Market is bad
That's exactly why clarity matters right now.
How'd you get my #
Public owner records — happy to remove if preferred.